ABOUT THE PROGRAMME

The Sales and Marketing for Engineers program aims to provide engineers from various disciplines with comprehensive training in sales and marketing techniques, procedures, methods, and skills. Upon completion of the program, participants will be equipped with the knowledge and competencies required to excel in the role of a Sales Engineer.

          TARGET GROUP

Engineers and Technicians of all disciplines. 

• Week 1:  Introduction to Sales & Marketing 
• Description:
•  Overview of Sales Engineering · 
• Importance of Sales and Marketing in Engineering · 
• Understanding Customer Needs and Expectations · 
• Market Analysis and Research Techniques · 
• B2B sales cycle · 
• customer relationship management (CRM).
• Week 2: Understanding Customer Needs ·
• Description:
•  Market Research · 
• Building Relationships with Clients · 
• Effective Sales Presentations and Demonstrations · 
• Negotiation and Persuasion Skills · 
• Handling Objections and Overcoming Challenges · 
• Communication skills.
• Week 3: Marketing Strategies for Engineers · 
• Description:
• Developing Marketing Plans and Strategies · 
• Product Positioning and Differentiation · 
• Digital Marketing Techniques for Engineers · 
• Branding and Reputation Management · 
• Marketing Analytics and Return on Investment (ROI). 
• Week 4: Sales Engineering Applications and Case Studies · 
• Description:
• Sales Engineering Process Simulation · 
• Analysis of Sales Challenges and Solutions · 
• Role-Play and Sales Pitch Practice · 
• Sales Performance Evaluation and Improvement Strategies · 
• Final Assessment and Feedback.

          ASSESSMENT

• Formative Assessment: Class participation, quizzes, and exercises.
• Summative Assessment: Final project, Developing comprehensive sales plan for a chosen engineering product or services.

          LEARNING AND TEACHING STRATEGIES

• Lecture-discussion.
• workshop sessions.
• Video session.
• Hands-on-training.

          CERTIFICATION

Participants will be awarded with a completion certificate from Bahrain Polytechnic.